7 Ways The Beauty Industry Convinced Women That They Weren't Good Enough

In America, the perennial quest for beauty is an expensive one. Every year, women spend billions of dollars in exchange for beautiful hair, luxurious eyelashes, and smooth, silky skin. Still, many of our culture's most common beauty procedures were virtually nonexistent a century ago. The truth is, many of our expectations of feminine beauty were shaped in large part by modern advertisers. We've tracked the history behind some of the most common "flaws" that besiege the modern woman and the surp...